About WAXCRAYON - Russell Ince

Waxcrayon was founded in 2006 by Russell Ince, at the time the company specialised in magazine publishing and graphic design. Over the years the company established itself as a design and print specialist.
2013 saw a new chapter begin with the company turning its skills and experience to a new project, Santa Claus: The Book of Secrets. It was decided that given the company’s expertise and experience they would publish and take the book to market themselves, rather than follow the traditional routes in approaching established book publishers.
2014 saw Santa Claus: The Book of Secrets achieve massive success as word of the book spread across the UK, Ireland and the USA as the festive season approached.
2015 saw the exciting launch of “The Naughty & Nice Year Glass Edition” of Santa Claus: the Book of Secrets.
2016 saw the launch of the new book Santa Claus: The Annual which was the eagerly anticipated follow up to Santa Claus: The Book of Secrets.
2017, has seen Waxcrayon expand into the US and international market. The first of Waxcrayon’s Christmas decoration range has also now been launched with new products already in development for 2018.

NORTH POLE LTD is partner of WAXCRAYON in this magical journey. Their wonderful books and other fantastic products are available on our shop.

Santa Claus: The Book of Secrets will ensure in this modern age of technology, that the ancient tradition of family storytelling will prevail for generations to come.

Santa Claus explains in his own words the ancient secrets behind his involvement in Christmas in the following chapters: